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VEENU PASRICHA

Director, AV Graphics (P) Limited | Designer, Son-et-Lumiere Shows

Veenu comes from a family of 4 generations of photographers. He studied Civil Engineering at IIT Delhi and spent 4 years pursuing engineering, AIESEC & his intense love of photography. Answering an inner calling towards the visual arts, he took up programming Audio-Visual presentations, a happy medium between his two native skills - technology and photography. He joined AV Workshop in 1987 and started work as chief AV programmer.

In 1990, he set up A. V. Graphics (P) Limited, specializing in all aspects of “Presentation Technology”, designing & creating graphics, presentations, and audio-visuals for a whole host of blue chip companies. A perfectionist, each AV, is a new subject and a new challenge, and a means to communicate more effectively.

Over the years, Veenu acquired a complete understanding of the audio-visual medium as well as technical mastery and 30 years of experience in the control and synchronization of media devices for audio, video, lighting, and special effects. He brings his technical and creative skills, not only in graphics and audio-visual production but also in the design and programming of lights and the production

of son-et-lumière (sound & light) shows, as well as immersive experiences in museums.

Since 1997, Veenu has also been involved in the setting up of many Son-et-Lumières in India, specializing in the key role of a Systems Designer, Integrator, and Programmer. 24 of these permanent installations cover the length & breadth of the country.