Design Habit Pvt. Ltd. - Principal Designer & Consultant

As a designer, Amardeep Behl has been passionately involved in finding expression, working with space. Drawing from a wide range of media from traditional storytelling techniques, props, sets and dioramas, to films, interactive and other multimedia, his work is a journey towards finding and creating an Indian expression of design- an expression strongly rooted in its culture and traditions and is applicable in the contemporary times.

Having majored in Exhibition Design at the Department of Visual Communication of The National Institute of Design in Ahmedabad, India, he founded the design firm, Oriole Design and later, his present firm, Design Habit.

In his area of professional practice of over 28 years, for the first two decades his work was an exploration of bringing in the sense of the 'narrative' in spaces across diverse projects from museums to exhibitions, corporate exhibitions to production design for films, envisioning real estate themed development to the reuse of existing heritage sites. Over the last many years Amar has been specializing in his distinct version of Museum Design by creating narrative-led scenography museums.

His pioneering vision in museum development is to not merely see the museum as a collection of artifacts and exhibits, but as an experience. Thus, the museum becomes 'visitor centric' as opposed to 'artifact centric', creating a trend.

Amar uses space as a medium to emote and provoke messages and meanings. Much like a storyteller who uses words in rhyme, prose and songs, he coheres various media, like architecture, graphic design, industrial design, photography, and audio-visual, into a common language brought together in space.